From our hearts to your wardrobe

Join us for our Anniversary Sale

Love, Carol & Margaret

WELCOME TO CAROL & MARGARET WILMINGTON

CELEBRATING 29 YEARS OF SECOND CHANCES

In 1996, I had just lost my mother to Alzheimer's. Margaret had just finalized her divorce.

We were both 40-something, exhausted, and wondering if our best years were behind us.

Over wine one night, we made a pact: we'd stop living for everyone else.

Opening this boutique wasn't just about fashion. It was about reclaiming ourselves after years of caregiving, marriage, motherhood – all the roles that made us forget who we were.

There were tough months – times we weren't sure we'd make it. But with every order, you reminded us it's never too late to start over.

Today we celebrate 29 years, and this sale is our way of saying thank you. For being part of our journey, our second act, and our proof that invisible doesn't mean done. ❤️

With gratitude,

Carol & Margaret

Here’s why women like you love Carol & Margaret.

<h2>Here’s why women like you love Carol & Margaret.</h2>

Elegant and flattering!
I wore this dress to a garden party last weekend and felt absolutely wonderful in it. The fit is spot-on and the colors are even more beautiful in person — soft, feminine, and timeless. Several friends asked where I got it, and I was proud to say Carol & Margaret.

Linda Simmons

<h2>Here’s why women like you love Carol & Margaret.</h2>

Perfect for special occasions
This dress made me feel confident and elegant all evening. The fit is lovely, and the detailing is just beautiful. I’ve already gotten so many compliments.”

Patricia Miller

<h2>Here’s why women like you love Carol & Margaret.</h2>

Lovely fit and feel
This dress is so flattering and easy to wear. The fabric has just the right stretch, and it looks elegant without trying too hard. Perfect for dinner or church.

Margaret Collins

<h2>Here’s why women like you love Carol & Margaret.</h2>

Classic and beautifully made
This coat is everything I hoped for — elegant, warm, and tailored just right. The color is stunning in person and pairs with almost anything.

Catherine Reynolds

<h2>Here’s why women like you love Carol & Margaret.</h2>

Cozy and stylish!
I’ve already worn this sweater several times and love how it looks and feels. The pattern is beautiful, and it’s just the right weight for chilly mornings.

Deborah Lawson

<h2>Here’s why women like you love Carol & Margaret.</h2>

Perfect everyday dress
This dress fits beautifully and feels so easy to wear. The color is lovely, and it has just the right shape for any occasion. I’ve already received so many compliments.

Carolyn Hughes

<h2>Here’s why women like you love Carol & Margaret.</h2>

Flattering and feminine
This dress makes me feel so confident every time I wear it. The fit is perfect, and the floral design is even prettier in person. Truly a lovely piece.

Janet Whitmore

<h2>Here’s why women like you love Carol & Margaret.</h2>

Effortless and comfortable
This outfit is perfect for relaxed days when I still want to look put together. The fabric drapes beautifully, and it feels amazing to wear all day.

Rebecca Turner

<h2>Here’s why women like you love Carol & Margaret.</h2>

Stylish and easy to wear
I love how this set feels — light, flattering, and so simple to style. It’s become one of my go-to outfits for casual days out.

Angela Roberts

<h2>Here’s why women like you love Carol & Margaret.</h2>

Light and flattering
This jumpsuit is perfect for warm days — breezy, easy to move in, and so flattering. I love the color and the pockets are a big plus!

Valerie Bennett

<h2>Here’s why women like you love Carol & Margaret.</h2>

Fresh and comfortable look
This outfit is perfect for spring — light, airy, and easy to move in. I love the floral top, it brightens up my day every time I wear it.

Linda Patterson

WITH A HEART FOR WILMINGTON

Guided by their deep roots in coastal North Carolina and a passion for sophisticated style, Carol and Margaret founded Carol & Margaret Wilmington in 1996. Here, you are invited to embrace effortless coastal fashion and the warmth of Wilmington living.

Discover now

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